Regalo D'amour
PACKAGING / BRANDING / ILLUSTRATION
SINOPSIS / 2021
Located in the Soledad and Chapinero neighborhoods of Bogotá, Mistral is a neighborhood bakery that brings together the best of French pastries and national products to arrive every morning at the table of diners with a homely, fresh and homemade product. This is how from the main axis of Mistral's performance: Breakfast, we created the Regalo D'amour birthday kit, in order to open a product line that would respond to the new post-pandemic context from the tradition of the "Gallete des Rois", and thus reach homes from the celebration of special moments.
ROL
BRANDING
ILLUSTRATION
LABELING
La Tradición
del Rey Luis XVI
“Gallette des Rois” es el nombre que recibe una de las tartas más populares de la panadería Mistral, éste postre ha sido uno de los más acogidos por los clientes y es debido a la tradición que la acoge.
Según la tradición originaria del reinado de Luis XVI, durante la celebración de cumpleaños, aquel que recibe la Gallette con el haba seca en su interior será Rey por un día, y tal y como la costumbre lo dicta, éste recibirá la corona y deberá ser atendido por los demás a su voluntad durante éste día especial.
Regalo D'amour
BRANDING / PACKAGING / ILLUSTRATION
SINOPSIS / 2021
Regalo D'amour exists thanks to the management and implementation of the project at the Packaging Studio, accompanied by the teacher Germán Gómez Uribe in the 1st semester of 2021 at the Jorge Tadeo Lozano University. In order to create a phenomenological project of realistic typology in which the knowledge and projections around the development of promotional graphic strategies from the packaging area are evidenced.