La Sobernana /New Flavors Campaign
BRANDING / ILLUSTRATION
SYNOPSIS / 2022
In a category as flat as canned tuna, we created a different campaign for La Soberana Colombia, with a fresh and friendly language that connected with audiences of all ages and helped increase sales by 70% more than the previous year. This is how we launched the relaunch campaign for these traditional flavours.
ROL
ART DESIGN ILLUSTRATION
La Soberana /Campaign
BRANDING / ILLUSTRATION
SYNOPSIS / 2021
This campaign was presented in 2022 by Creamos Agencia as an application to the Lürzer's Archive magazine where it is currently published in its 2022-1 version.