La Sobernana /New Flavors Campaign

BRANDING / ILLUSTRATION

SYNOPSIS / 2022

In a category as flat as canned tuna, we created a different campaign for La Soberana Colombia, with a fresh and friendly language that connected with audiences of all ages and helped increase sales by 70% more than the previous year. This is how we launched the relaunch campaign for these traditional flavours.

ROL

ART DESIGN  ILLUSTRATION


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La Soberana /Campaign

BRANDING / ILLUSTRATION

SYNOPSIS / 2021

This campaign was presented in 2022 by Creamos Agencia as an application to the Lürzer's Archive magazine where it is currently published in its 2022-1 version.

CREDITS / CREAMOS AGENCIA

Art Direction
 Jose Motoya & Julián Ojeda                                                                                                                                                                                                                                                       Copy
 Jose Montoya  & Esteban García 

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