La Sobernana /
New Flavors Campaign

-SYNOPSIS / 2022

In a category as flat as canned tuna, we created a different campaign for La Soberana Colombia, with a fresh and friendly language that connected with audiences of all ages and helped increase sales by 70% more than the previous year. This is how we launched the relaunch campaign for these traditional flavours.

ART DIRECTION   ILLUSTRATION

La Sobernana / 
New Flavors Campaign

ART DIRECTION / ILLUSTRATION 

CREDITS

Art Direction
Jose Motoya & Julián Ojeda

Copy
Jose Montoya  & Esteban García 

SYNOPSIS 

This campaign was presented in 2022 by Creamos Agencia as an application to the Lürzer's Archive magazine where it is currently published in its 2022-1 version.